A pop star whose song "Gangnam Style" became the
first Korean hit to top Apple's music download charts has also worked his magic
on his father's software firm, helping it double in value since singer and
dancer Psy burst onto the global scene in July.
Psy's father, Park Won-ho, is the chairman and controlling
shareholder of South Korean semiconductor company D I Corp and its market
capitalisation has surged to 113.5 billion won (62.4 million pounds) on the
main Seoul bourse, making it as of Tuesday the 459th most valuable stock
measured by size.
Psy's "Gangnam Style", which mocks the rampant
consumerism of a rich Seoul suburb, went viral on video-sharing website
Youtube. The video has been viewed more than 267 million times on Youtube since
it was released in mid-July.
"The positive sentiment from 'Gangnam Style' has
attracted investors just because of the fact that the company is owned by Psy's
father and uncle," said Lee Sun-tae, a researcher at NH Investment and
Securities, who added Psy is not a shareholder in the company.